Gamification, gamification, which is one of the new generation marketing strategies, is one of the most effective ways to connect with the customer through digital technologies. There are examples that many businesses can inspire by turning the user or customer into an active part of the process and taking action. Gamification says logically, "Let's make everything play better and fun." In other words, it aims to offer both pleasure and benefit. And we definitely need them.
Gamification is a people-oriented approach. It focuses on learning by blending its educational content with technology. The aim is not to play, but to achieve the desired goal for the individual. Gamification is a convenient tool to gain experience, motivate and interact. Artificial intelligence technology used in gamification systems plays a big role in personalizing the needs in the game. Thus, a versatile approach towards different needs of employees is displayed.
The world has changed. Generations have changed. Institutions have changed. Corporate roles have changed. Everything has to be faster, more vivid, more practical and more attractive now. In this respect, games have a great potential in terms of ensuring that we offer good things to the world while adding fun to life. The introduction of gamification to institutions, companies and offices has been through the observation of the usefulness of game thinking skills. Playful thinking, tasks and responsibilities are better understood by the employees. Producing content with gamification becomes enjoyable and a performance-oriented content cloud is created.
Gamification takes place by using the dynamics of the game. Thus, the work done is made interesting, interaction and motivation increase. It is ensured that the individual gains experience within the competitive environment. AR agency Nsocial has created a fiction that includes augmented reality and gamification. The name of this fiction is Hidden gifts. You can think of it as a treasure hunt. There are stickers that are stored in confined spaces such as a shopping mall or gym, and users find a variety of prizes by finding the stickers within a certain time. You can watch our project video below.
Here, we share the video of our augmented reality and gamification project that we developed for shopping centers on the same platform.
New generation technologies have complex artificial intelligence dynamics. The desired success is achieved in gamification systems using new generation technologies. Thanks to the gamification systems used in institutions and companies, employee satisfaction increases while work efficiency increases. Thus, the quality of the product and service offered by the company increases. Gamification; It creates a perfect environment with the interaction of AI, VR and AR technologies. As the technological developments increase, technology trends are used in many fields. Artificial intelligence (AI), which has become a technology trend, is used in many fields today. These; military, medical fields, logistics support, transportation and communication, control systems, smart building technology, automotive industry, defense and security systems.
Artificial intelligence technologies used in gamification, by examining the profile of candidates, gives us the opportunity to see the individual's abilities and weaknesses in the transition to the next stage. Artificial intelligence (AI), augmented reality / AR and virtual reality (VR) technologies take the quality of applications to the next level. Artificial intelligence technologies used provide intelligent behavior and unlimited scenario support in games. Smart path finding algorithms are considered as one of the biggest advantages of artificial intelligence. The combination of AI, AR and VR technologies increases the efficiency and interaction provided by gamification. If we explain it with an example, using the artificial intelligence and augmented reality technologies, training on driving on the computer can offer a much more realistic experience.
Gamification technologies offer in-service learning and on-the-job learning opportunities to its users. The intrinsic and extrinsic motivations of the user increase through the basic elements of the game. Extrinsic motivations; While it is listed as factors such as money, badge, reward, punishment, salary, premium, promotion, it is listed as the inner motivation of the individual in factors such as gaining expertise, developing a sense of curiosity and satisfaction. The use of gamification applications in defense technologies is also increasing. Military capabilities can be developed by combining gamification artificial intelligence, VR and AR technologies. Games, which are equipped with artificial intelligence technology and contain scenarios that can be used in different environments for different purposes, form the basis of gamification. These applications are supported by VR, AR technologies to be more realistic. Scenarios envisaged to be in an operational environment are experienced with gamification technologies. Using simulations, augmented reality systems in scenarios increases reality and effectiveness. Thanks to the gamification technology, the costs of the drill environment are reduced and military capabilities are developed quickly and effectively.
Gamification adapts the characteristics of the game to the non-game area and contributes to the internalization of behavior, responsibility and task by the individual. What is learned here is not the game, but the gains obtained through the game. Gamification is human and context oriented. For this reason, it is constantly adapted according to the human factor and the structure of the context. During the adaptation, artificial intelligence, VR and AR technologies are used. Using artificial intelligence in gamification applications contributes to rapid decision making and solution creation. Artificial intelligence improves the game, improves the system, makes decisions and offers superior analysis capability. It is anticipated that the contribution of artificial intelligence technologies to the gamification system will increase with the diversification of the usage areas.