virtual reality agency Nsocial is ready to answer your frequently asked questions.

we also tried to reply your frequently asked questions as augmented reality agency Nsocial.

who is your target audience?

we work b2b and b2g. for b2b; we design, create, conceptualize and code augmented reality projects or virtual reality projects or 360 degree video productions for marketing, communications, human resources and learning departments.

for b2g; we design, create, conceptualize and code projects for destination marketing, city marketing, tourism boards and tourism agencies, country marketing, human resources training, interactive learning and development departments.

do you solve everything inhouse?

200%. our experienced crew with 18 pax, created by ar developers, vr developers, 360 video producers and 3d animation artists. also we have own our equipments like vr cameras, vr headsets, drones, vr rc cams etc...

this means, yes. we solve everything inhouse. also for supplying the devices, we have partnership with vr headset producers or their distributers.

how many offices you have?

3. nsocial has 2 headquarters in lithuania and turkey, plus 1 innovation lab.

we also have partnership in ksa (kingdom of saudi arabia) with golden logic agency. nsocial is open for local partnerships.

how can i send my cv?

e-mail. [email protected] is checked twice a day. don't worry.

oculus quest? oculus rift? oculus go? htc vive? htc vive pro? samsung gear vr? google cardboard? which one is the best vr headset for my project? what is the difference?

depends on many parameters. let's decide together regarding to your project scope and target.

will you experience 360 degree video to your clients in fairs or events? will you implement gamification for your employees for interactive learning? will you realize the projects indoor or outdoor? light? darkness etc... You can read our which vr headset should i choose blog for details.

unity or unreal for vr projects?

depends. both. if your project needs high performance devices with extreme quality resolutions, let's talk about unreal. if your project is ok for optimum devices with a high quality resolution, unity the ideal solution.

open vr is also an alternative. Steam is required to run OpenVR applications, so install Steam and SteamVR. Once SteamVR is working properly with your headset, add OpenVR to the list of supported SDKs.

do you create vr games? do you create ar games?

yes. you can see on our services, we also have gaming studio for creating vr game and ar game.

you can lease vr games for your events or mice. watch our vr game example, vr hidden gifts from here and read more details from here.

if you are interested on ar games, you can read more details about our treasure hunt ar game on our blog by touching here and watch the showcase video from here.

what is the forecast for vr and ar market size?

must be considered as total of: augmented reality, virtual reality, mixed reality. industry may end up supplanting the mobile industry. by 2021, vr market size is expected to reach to 215 billion us dollars, according to 2017 statistics report.

And the total number of active virtual reality users is forecast to reach 171 million by 2018.

how should brands think for effective vr campaign and ar campaign?

a quintessential element to a successful vr campaign is to stand out & show something unique experience or activity that relates to your brand an excellent virtual reality experience, like any good marketing, tells a story, substantially, more details for them to explore better.

same for the ar campaign. augmented reality makes people surprised, shocked and wow. look from through the eyes of a client. whatever the technology is for them, people are immersed from the power of the content. create a magnific 3d animated content and implement webAR appless (without application) ar experience or augmented reality app.

what is ARcore?

ARCore is Google’s platform for building augmented reality experiences. using different APIs, ARCore enables your phone to sense its environment, understand the world and interact with information. some of the APIs are available across android and iOS to enable shared AR experiences.

ARCore uses three key capabilities to integrate virtual content with the real world as seen through your phone's camera:

motion tracking allows the phone to understand and track its position relative to the world.

environmental understanding allows the phone to detect the size and location of all type of surfaces: horizontal, vertical and angled surfaces like the ground, a coffee table or walls.

light estimation allows the phone to estimate the environment's current lighting conditions.

with ARCore, build new augmented reality experiences that seamlessly blend the digital and physical worlds. transform the way people play, shop, learn, create, and experience the world together—at google scale.

for sure, it allows you develop perfectly on unity, unreal, android and ios. for more detailed information about arcore, touch here to read our blog content.

what is ARkit?

ARKit (Apple ARKit) is Apple’s augmented reality (AR) development platform for iOS mobile devices.

augmented reality (AR) describes user experiences that add 2D or 3D elements to the live view from a device's camera, in a way that makes those elements appear to inhabit the real world. ARKit combines device motion tracking, camera scene capture, advanced scene processing, and display conveniences to simplify the task of building an AR experience. you can use these technologies to create many kinds of AR experiences, using either the back camera or front camera of an iOS device.

ARKit was introduced along with iOS 11. As ARKit is specified to run on Core A9 and higher iOS devices, the AR experiences can have more detailed content and maintain better environmental awareness. with iPhone X, ARKit can perform real-time face scanning and use this data to drive facial expressions of 3D characters.

using the iOS device’s camera, accelerometers, gyroscope and context awareness, ARKit performs environment mapping as the device is moved. sensor fusion of the inertial sensor data with the data from the camera allows for highly accurate location awareness and mapping. the software picks out visual features in the environment such as planes and tracks motion in conjunction with information from the inertial sensors. the camera is also used to determine light sources by which AR objects are lit. Apple’s solution to the increased detail and therefore memory usage is a sliding map where old data disappears for new. users can place anchors to mark creations they want to save.

ARKit allows developers to build high-detail ar experiences for iPad and iPhone. environments captured through the device can have animated 3d virtual text, objects and characters added to them. ar scenes made by one individual are persistent and can be seen by others visiting the location later.

for more detailed information about ARkit, touch here to read our blog content.

what is virtual reality? what is vr?

virtual reality (VR) is the use of computer technology to create a simulated environment. unlike traditional user interfaces, vr places the user inside an experience. instead of viewing a screen in front of them, users are immersed and able to interact with 3D worlds. by simulating as many senses as possible, such as vision, hearing, touch, even smell, the computer is transformed into a gatekeeper to this artificial world. the only limits to near-real VR experiences are the availability of content and cheap computing power.

virtual reality (VR) is a simulated experience that can be similar to or completely different from the real world. applications of virtual reality can include entertainment (i.e. video games) and educational purposes (i.e. medical or military training). other, distinct types of VR style technology include augmented reality and mixed reality.

virtual reality (VR) is the use of computer technology to create a simulated environment.

virtual reality’s most immediately-recognizable component is the head-mounted display (HMD). human beings are visual creatures, and display technology is often the single biggest difference between immersive virtual reality systems and traditional user interfaces.

major players in virtual reality include HTC Vive, Oculus Rift and PlayStation VR (PSVR)

how virtual reality is being used? vr games, virtual reality and data visualization, vr for aviation, medicine, and the military,virtual reality and the treatment of mental illness, vr job training, vr employee development, virtual reality learning etc...

for more detailed information about virtual reality, touch here to read our blog content.

what is augmented reality? what is ar?

augmented reality is the technology that expands our physical world, adding layers of digital information onto it. unlike virtual reality (VR), ar does not create the whole artificial environments to replace real with a virtual one. ar appears in direct view of an existing environment and adds sounds, videos, graphics to it.

augmented reality (ar) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.

augmented reality is used to enhance natural environments or situations and offer perceptually enriched experiences. With the help of advanced AR technologies (e.g. adding computer vision, incorporating AR cameras into smartphone applications and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulated. Information about the environment and its objects is overlaid on the real world.

a view of the physical real-world environment with superimposed computer-generated images, thus changing the perception of reality, is the AR.

There are 4 types of augmented reality today:

markerless AR, marker-based AR, projection-based AR, superimposition-based AR

for more detailed information about augmented reality, touch here to read our blog content.

what is mixed reality? what is mr? what is xr? what is extended reality?

mixed reality (MR) is the merging of real and virtual worlds to produce new environments and visualizations, where physical and digital objects co-exist and interact in real time. mixed reality does not exclusively take place in either the physical or virtual world, but is a hybrid of reality and virtual reality, encompassing both augmented reality and augmented virtuality via immersive technology.

mixed Reality (MR) removes the boundaries between real and virtual interaction via occlusion. Occlusion means the computer-generated objects can be visibly obscured by objects in the physical environment—like a virtual robot scurrying under your coffee table.

this is where things get interesting, because "hey, isn't all of this technically 'reality' that has been 'augmented' with computer graphics?" technically, sure. but there is a key distinction in user experience (and developmental complexity) that does not afford these terms to be interchangeable.

mixed Reality (MR) is an overlay of synthetic content that is anchored to and interacts with objects in the real world—in real time. Mixed Reality experiences exhibit occlusion, in that the computer-generated objects are visibly obscured by objects in the physical environment.

extended reality (XR) refers to all real-and-virtual environments generated by computer graphics and wearables. The 'X' in XR is simply a variable that can stand for any letter. XR is the umbrella category that covers all the various forms of computer-altered reality, including: augmented reality (AR), mixed reality (MR), and virtual reality (VR).

for more detailed information about mixed reality (mr), touch here to read our blog content.

for more detailed information about mixed reality (xr), touch here to read our blog content.