Augmented reality technology is now used in the design of smart cities. With augmented reality, mistakes can be seen before the realization of smart city projects and project costs are saved. Augmented Reality (AR) now has a wide range of uses, including smart city planning. With Augmented Reality Applications, using the object recognition feature of smart phones, virtual objects are overlaid on real images. With the applications, the virtual environment is felt live, dynamic and in real time.
According to Markets and Markets data, the augmented reality (AR) sector will reach an economic volume of $ 60.55 billion in 2023. In general, the AR software market will lead to growth by 2023 thanks to the increase in consumer, commercial and corporate smartphones, tablets and other devices using AR technology.
Smart Cities and Augmented Reality need to be considered as destination marketing. The answer to why we go to cities and countries is very simple. Experience! In other words, cities and countries are centers of attraction and they market their experiences to us. There are 2 critical dynamics in destination marketing and experience marketing. Experience Before Travel and Experience During Travel. Both Virtual Reality (VR) and Augmented Reality (AR) technology can be used for both experiences. However, the most important point here is the Pre-Travel Experience, while first creating perception and then transforming it into performance, The Experience During Travel is an already experienced experience, namely direct performance. While Augmented Reality Usage in the Pre-Travel Experience can be supported by webAR or Google Augmented Reality Search Results, the augmented reality experience during travel can continue with the augmented reality experience of historical buildings, sculptures or navigation. When visitors point their cameras at the photos with historical buildings, they can get information about the work by viewing the video in three dimensions with the building recognition technology from the camera. Or it provides an augmented reality experience where you can see augmented reality live traffic data, number of stops, travel time of public transportation vehicles such as buses and trains with the cards of smart cities. We leave our video below for live traffic data.
For smart city cards, ar agency nsocial develops smart city public transportation cards by augmented reality. augmented reality experience in public transport makes travel easier. You do not have to follow the time table of the vehicles, read the map or download and analyze the mobile applications at the individual stops in the cities. With the public transport augmented reality application we developed, you can have a mobile assistant that transfers interactive data to you with the "How To Go" module, where you can see which line you prefer to go from any point to another point with buses, which landing you get, what time you travel, your number of stops, your city card. You can load the balance and see the night buses. You can watch the Public Transport Augmented Reality video.
Augmented reality can be used not only in terms of marketing and tourism, but also in urban planning. Large amounts of data collected by cities can be made visible for future smart city planning. With AR, architects and city planners will be able to make more creative improvements by testing what their projects will look like in real life. For example, when a new skyscraper is to be built in a city or a new transportation center is created, possible scenarios can be predicted by modeling with augmented reality.
Augmented reality technology offers tourists many benefits:
1- Helping tourists in the decision making process,
2- To provide less effort to find content,
3- It provides spatial indexality power. (reduces the need for information transmitted to users),
4 - it provides lower physical exertion and more security,
5- Provides information about invisible features,
6- It provides visual attention with direct attention.
The travel industry is all about producing special experiences, and with AR technology this is predicted to affect tourism quite positively. An up-to-date list of how Augmented Reality provides value for both end customers and the tourism industry.
If you have a travel mobile app designed with Augmented Reality, you can point to transportation objects to get the best possible directions, travel route, next destination and places to travel. Especially for foreign travelers, you can make an underground map an interesting guide in many languages with AR.
Exploring attractions and excursions with Augmented Reality makes these traditional city tours a little more surprising. Considering the development of landmarks in the time view, we can go back in time, enjoy 3D models of places and get fun tour guides. The best examples of this are theme parks, gardens and zoos.
The hospitality industry is one of the leading areas using AR technologies. You can decide which of the options offered in augmented reality will love you more and which hotels you can use.
Restaurants and bars can have menus with an impressive and interactive 360 view of every meal and its ingredients through the AR app. Various restaurants, cafes and bars use AR mobile apps to attract customers.
It may be difficult to find your way in a foreign country. However, AR makes navigation applications smarter by adding digital components with arrows and other valid details. By integrating and integrating smartphone cameras into Google Maps, it can enhance the experience of navigating in a new place.
If you want to meet with augmented reality agency Nsocial, that creates many smart urbanism augmented reality applications and creates augmented reality projects in tourism globally, just send an email.