what is vr showroom?
Car manufacturers are continuously trying to put the current technologies to use in order to deliver the best vehicles. In the broadest sense, a virtual showroom is more or less any VR environment created to showcase products. These are usually products that aren't easy to display in detail otherwise, such as cars or real estate.
Typically, when you start exploring the market for a new car, you need to visit a dealership. They usually display a few models and often don’t even have the color you’re looking for. Now imagine a VR environment. Within it, you’re able to customize any make or model in exactly the way you’re going to buy it. You’ll be able to walk around it and step into the driver seat. With the development of quality VR headsets, this technology can be brought to any showroom, and it needn’t cost a fortune, either!
In our Virtual Showroom project, which you can access via here as also accessible from Subaru's website without the need for your VR Glasses, you can view Subaru cars 360 degrees from inside and outside, and get information about the brand's technologies and brand history. You can also request a test drive for the vehicle you want to test at your nearest dealer.
We have created the basis of our content with 360 degree photo shooting from different points inside and outside the vehicles. Afterwards, we had a Virtual Tour experience with our VR software that we developed compatible with Web VR and VR glasses.
We supported the unique features of the brand and models with photos, videos, text and sound, and interactively supported the 360 degree dealer experience with audio and visual elements.
We have also integrated a color configurator to show different color alternatives for vehicles that are not at the dealer during 360 video shooting and 360 photo shooting. Of course, it would not be possible to add photo galleries of models.
Those who want to buy the Subaru brand with the brand's Virtual Showroom project, which is realized by us for the first time in the global world, have 360 degree interactive cars and dealers from wherever they want with this showroom open 24/7.
Since our project can work on the website, smartphones and VR glasses, Subaru's website traffic has also increased by 13% and there has been a 26% increase in requests from provinces with no dealers.
* Accessible from everywhere, even from the cities where your brand doesn't have showrooms
* 7/24 open
* ZERO operating costs
* ZERO employee costs
* Interactive
* Experimental
* Makes you feel there
The great thing about VR is that it allows you to show your consumers the future. It makes perfect sense for automotive marketing, as consumers often buy cars built to their own specs months before they actually roll off the assembly line. With a virtual reality showroom, vendors can demonstrate how a paint job will look on someone’s dream car, or how a set of bigger alloys will fit the new look. Want to convince someone to do an interior upgrade? Or maybe you do car customization? Using VR, your customer can experience what their own car is going to be like after the customization.
What if your car breaks down and you get visited by a bear? This and more are Toyota's immersive VR experiences delivering the message of car reliability in dangerous environments. Can a scary driving experience persuade a potential customer to purchase a vehicle from one brand instead of another? The answer to that question comes from Toyota. The tagline for the experience is: “What would you do if your car stalled in the middle of a drawbridge that was opening? Would you defend your family against a bear if your engine suddenly gave it in front of one? Could you fight off a gang that wants to do you harm?” The Toyota VR Experience has four scenarios, both with the common theme of car breaking down in a worst possible spot. Then the company picked random Toyota customers and invited them to come over and experience virtual reality. What they got is probably more than they bargained for.
Volvo's Swedish Moment was a really good vr marketing campaign. A 360-video version of “A Swedish Moment”, a VR experience from the launch of the all-new Volvo XC90 in August 2014 at Artipelag in Stockholm. Originally, the real-time rendered, immersive VR experience was showcased on the Oculus Rift (Development Kit 2) platform. It was later made available to the public at motor shows and events around the world.
Again, Toyota allowed customers to digitally discover and personalise the vehicle in VR ahead of release for Toyota CHR Lauch campaign with VR.
The typical design process begins with a meeting -- or three -- followed by concept sketches. Once a design is approved, a clay model is created. After that, a costlier model is used to further refine the design. This is the point where designers and engineers typically clash. A car shaped like an arrow would be great for keeping aerodynamic drag to a minimum, but it would be impractical and unlikely to meet safety requirements. Here's where the new software steps in. Put on the VR headset and you are transported to a 3D workspace where the view adjusts to your head movements. The left control stick lets you sketch lines, which can be twisted, moved and manipulated with the right one. You can then jump around your digital surroundings at the press of a button. for example, McLaren Automotive works with vr to fast-track sportscar and supercar design.
Learning how to operate a vehicle costs a good chunk of resources. For regular drivers’ licenses, it is already fairly common to use a car driving simulator to teach students how to operate a car. This could be taken a step further using VR headsets. The decreasing cost of VR hardware is making it more and more attractive to use them. Students could first learn the basics at home and only hit the road after reaching a certain level of proficiency in vehicle control and traffic.
Reconstructed scenarios can also be reused for training purposes. Think of training for ambulance and police addressing a dangerous highway accident. A VR setting offers a safe and controlled environment in which to perform the training.
In the automotive industry and ancillary industries, the advantage might be even bigger. Think, for example, of heavy-duty equipment. These are high-cost machines, and there usually aren’t that many to spare for training. If VR is used to train new operators, that means the machines can remain in use for the actual work. Additionally, their environments are usually dangerous. By using VR, the operators can receive the needed training so they’ll be ready when they go into the field.
Here, again, it is easy to see how this extends far beyond the automotive domain. Many scenarios are difficult to recreate and training people to handle them can be of great use to healthcare workers in chaotic crowd control scenarios or dangerous mining environments, including various emergency scenarios for all of the above.
Following a first phase of VR training, AR applications can take over. Software can keep providing clues about how to operate until the training is complete. Once the user is experienced and the training is completed, the system can continue to use AR to help make the operator’s life easier.
People can learn the basics, and they can also be confronted with numerous scenarios that would be impractical or impossible to reproduce in real life. There is no substitute for getting behind the wheel, hence VR should be viewed as a learning aid, not a substitute for driving.
Many fields will undoubtedly benefit from VR training, and the automotive industry is just one of them.
first rule: professional end to end vr company has to create enriched, immersive and creative 360 video content as vr content production. we can summarize it as a brand new customer experience process, which takes the feeling of experiencing and finding brands' products or services to potential customers / customers, who are included in their target audience.
360 degree videos and Games are the source of virtual reality, VR (Virtual Reality). In 360 degree video technology, which we provide the best experience by supporting with Virtual Reality glasses, you can navigate your video in 360 degrees by using your arrow keys or the keys placed on the video player and watch the video from any angle by turning your smartphone left and right, up and down.
we created a vr campaign with Land Rover for Evoque model by using the power of 360 video producition and social media engagement by using car vlogs of the youtube. if you are searching 360 video production agency or vr agency as a vr company nsocial is here.