In a world of media saturation, the ability of VR to generate an emotional connection and a better experience makes it ideal for sales and marketing teams who want to deepen the engagement with their brand or product. Get VR marketing right and you’ll deliver an experience that your customers will not only remember – they’ll actively seek it out again.
VR’s strengths are primarily in delivering an enhanced user experience, making a greater emotional connection with its users, and thus increasing engagement with whatever content you’re showing. Because VR makes for a more “real” experience, the emotional reaction you get from it is qualitatively different from video and print. We have already seen this in games, documentaries and news reporting, where early VR projects have created major impact.
Emotional experiences: The impactful medium has the potential to make people think, feel and even change their behavior. Because of this, the medium has been used to treat conditions including autism, PTSD and depression.
Story-Living, not just Story-Telling: Presence allows you to live a story rather than being a passive observer. There’s no fourth wall. As content creators we don’t have to use cinematography or music and editing to trick you into believing you’re there, you are there. There is an inherent power in putting users at the center of the action. Letting them experience what’s happening on their own terms leads to more engagement, even empathy.
Flexibility. With different formats for different objectives, budgets, and deadlines, virtual reality really does offer something for everyone. At one end of the scale, there’s 360 video which can be viewed on YouTube, Facebook and in a head-mounted display (HMD). The other end of the scale is fully interactive content, created in a game-engine and enjoyed via high end, PC powered HMDs like an Oculus Rift or HTC Vive.
VR is transportative: In terms of an experience that can transport someone in a completely unique new way, there is nothing like it. Virtual reality makes otherwise prohibitive experiences accessible. With VR, I can travel to far-flung places, go back in time, or into the future. On a more practical level, I can offer a ‘try before you buy’ experience for a product that hasn’t launched. VR gives brands the opportunity to make dreams come true, our imaginations are the only limitation.
100% of a user’s attention:The headset needed for VR means you are fully committed to the immersive content. There is no distraction. In a fast-paced world filled with digital noise, this is difficult to achieve.
High sensory impact. Immersive virtual reality tricks the brain into thinking the body is actually in the virtual environment. This is called ‘presence’ and is the true magic of VR. In addition to appealing to our sense of sight and hearing, our sense of movement, balance and body awareness is also affected. All these sensory clues heighten the emotional link with the experience, thereby heightening our memory of it. VR is so powerful it's even been used to help paraplegics walk again.
Emotional engagement for you and your customers. This adds up to more good days for the employees and for customers themselves. Rather than spending time on showing potential customers multiple properties, only one or two of which may be genuinely suitable, agents can focus on what they do best – selling. This makes them more efficient, but also makes the role more enjoyable for sales-focused individuals. The customers, too, get a better experience. Virtual viewings can happen any time, day or night, whenever is most convenient for them. They’re also put in complete control of their viewing agenda – rather than being shown the properties the agent wants to show them, they can see whatever they want. It also means they can go and visit the properties which are most suitable for them, having “seen” them beforehand, and have a good idea of which particular parts of the property they need to look at more closely. And as we’ve seen with the example of Mountain Dew, VR gives companies the chance to deepen customer engagement with their brand – bringing it to life – by creating experiences for customers that will delight them in ways they have never had before. Deliver a brilliant, exciting and impactful experience to your customers, and they will have a brilliant time – and remember your brand. Emotion is at the heart of marketing and advertising, and VR lets you tell the story of your brand with more emotional experiences than ever before. Whether you need to put customers in the driving seat – sometimes literally – but giving them a better experience of the product, or you want to show the values of your brand by giving customers the experience of something they could never have before, VR provides the tools to deliver more good days for your customers and your business.
growing virtual reality industry offers a massive opportunity for brands due to the unique, memorable and highly engaging experiences it creates. VR is much more than just technology. virtual reality is useful especially for marketing, sales, product development and of course employee training & corporate development.
VR creates more good days for customers through great experiences; and brands benefit from the customer advocacy it generates.
When it comes to brand marketing, VR really starts to show its power. Brand marketing relies on delivering something which has some kind of emotional resonance, whether that’s evoking a shared positive experience, surprising and delighting, or simply making people happy. Because of its immersiveness, VR can take this to the next level.
As a vr company nsocial creates gamification experiences by using virtual reality. interested for projects? drop an email!