simple. experimental marketing. or marketing experience. What will a future with virtual reality mean for advertisers, creators, and storytellers? still early days, but virtual reality is quickly gaining mainstream attention. Global search interest on Google grew by nearly 4X in the last year. true reality. The technology has the potential to change our daily lives—from how we communicate to how we spend our leisure time. It's early days, but it's already happening, and now is the time for brands and creators to understand what it all means. Why now? For one, the ubiquity and quality of mobile devices. With a simple piece of cardboard, we can now turn our smartphones into virtual reality headsets. Google has p millions of Google Cardboard viewers to help bring the This is giving many people all over the world their first taste of VR, and mainstream interest is growing; global search interest for virtual reality on Google has grown by nearly 4X in the last year. VR experience to everyone. And, viewer in hand, there's no shortage of content to watch. Every single video on YouTube can be viewed in VR, making it the world's largest library of VR content.
shortly we can touch to 360 degree video production while we are talking about how vr effects advertising. Virtual reality takes the 360-degree video experience a step further by adding depth. When viewed with a VR headset, you might have used as a kid—images become three-dimensional, which adds to the feeling of immersiveness. On top of that, spatial audio lets people listen to audio from all directions, just as in the real world.
VR can also create a time machine of sorts. If we start recording the most interesting things that happen this year, then 20 years from now, we'll be able to go back and experience it like we were there. These could be major global events or personal moments—a birthday party, a wedding, a first day of school. We'll collect these memories like we do photographs—able to relay or relive them in an intensely vivid way.
Film used to be the most immersive storytelling medium. But even with the best, highest-resolution TVs, you're still just watching. You're not there. The promise of VR is what the industry calls "presence"—the feeling that you're really somewhere else. 360 vr cameras can capture the entire experience of a place—every corner, every angle. In the not-so-distant future, cameras like these will be capturing experiences all over the world.
What does this mean for audiences? How about access to the best seats in the house at any event—floor seats at the NBA playoffs, a box at La Scala, front row at the Beyoncé show? Or the chance to visit the most beautiful places on earth, from the comfort of home? It's the closest thing we have to teleportation, enabling deeper engagement than has ever been possible.
For content creators, the potential of 360-degree video and VR is immense, but it'll require a shift in thinking. VR lets viewers be active participants; they can look wherever they want. So, rather than telling a story frame by frame, filmmakers need to build entire worlds. This makes VR and 360-degree video an incredibly powerful tool to create empathy. When a viewer feels like they are there, they have a greater sense of the situation. Messages become more impactful. On YouTube, creators are using the medium to create truly transportive experiences across sports, news, education, and fashion.
* Will your recording environment be rich with things to see?: If you're shooting in a simple white room with nothing on the walls, probably not. If you're at a sports event or a music festival, there's likely plenty to see.
* Will VR give viewers an experience that they otherwise couldn't have? : The subject matter should truly take advantage of the medium—transport people to a place, immerse them in a world, and compel them to explore.
* Could virtual reality ads give shoppers a better feel for your product?: According to a study from Ericsson ConsumerLab, shopping was the top reason worldwide smartphone users were interested in VR, with "seeing items in real size and form when shopping online" cited by 64% of respondents. This doesn't just apply to retail brands. Cadillac is already using VR to create virtual dealerships.
* Will viewers want to continue watching beyond the initial "That's cool" moment? It can be a challenge to get viewers to stick around after a minute or so. Make sure you have a compelling hook that will keep them engaged.
virtual reality marketing campaigns are memorable, experimental and integrates digital to physical. once you hear the campaign, it's ok. when you both hear and watch it it's much better. combining experience the product / service / brand within the combination of watching and hearing, creates unforgettable, experimental and immersive perception through on your customers or potential customers as target audience. VR & AR are already impacting in vr in sales and marketing. The future is approaching fast, so start your journey here. We've done extensive research to find some of the best Virtual Reality marketing campaigns out there. Prepare to be entertained! Maybe you will be inspired to use VR as a marketing tool in the future! Inspiration, engagement, impact – just some of the reasons why the world’s leading brands are creating amazing VR marketing experiences. for deeper look about best vr marketing campaigns here. Immersive technologies increase user engagement. They offer better ways for audiences to interact with your products, services and brand. Turning passive observers into active contributors results in greater attention, deeper emotional connections and improved memory retention. Ultimately they can transform behaviours.
Oreo – The World of a Flavoured Cookie 360°
Explore an 360° interactive world inspired by rich, cocoa treats and discover how our latest flavor is created. Enjoy Filled Cupcake Flavored Oreo cookies!
Oreo is definitely ahead of the marketing game, capturing audience’s attention with the fun graphics in this experience. This video marks Oreo’s first foray into VR and it probably wont be the last!
Explore a 360° interactive world filled with rich, cocoa treats by Oreo. This is a fun VR marketing campaign created by digital agency 360i. It takes curious confectioners on a whimsical journey through a ‘wonder vault’. After being transported through a life size Oreo cookie portal, you move into a magical land filled with milk rivers and the brands latest creation, Filled Cupcake flavoured Oreos.
Boursin – Sensorium VR
The Boursin® Sensorium virtual reality experience takes you on a magical ride through a food lovers fridge, packed with the fresh ingredients included in Boursin® original recipes. Immerse yourself in these ingredients as you soar through herb forests, skip over cranberries, and get up close to the bursting peppercorns. It’s quite extravagant for a cheese company and we like it because it sets the bar high. Their installation also includes wind jets so you can feel truly immersed in this adventure.
The soft cheese supplier Boursin created a virtual reality experience that takes you on a journey through a fridge full of delightful treats. Boursin exhibited this VR marketing experience in various malls and events around the United Kingdom.
growing virtual reality industry offers a massive opportunity for brands due to the unique, memorable and highly engaging experiences it creates. VR is much more than just technology. virtual reality is useful especially for marketing, sales, product development and of course employee training & corporate development.
Emotional experiences: The impactful medium has the potential to make people think, feel and even change their behavior. Because of this, the medium has been used to treat conditions including autism, PTSD and depression.
Story-Living, not just Story-Telling: Presence allows you to live a story rather than being a passive observer. There’s no fourth wall. As content creators we don’t have to use cinematography or music and editing to trick you into believing you’re there, you are there. There is an inherent power in putting users at the center of the action. Letting them experience what’s happening on their own terms leads to more engagement, even empathy.
Flexibility. With different formats for different objectives, budgets, and deadlines, virtual reality really does offer something for everyone. At one end of the scale, there’s 360 video which can be viewed on YouTube, Facebook and in a head-mounted display (HMD). The other end of the scale is fully interactive content, created in a game-engine and enjoyed via high end, PC powered HMDs like an Oculus Rift or HTC Vive.
VR is transportative: In terms of an experience that can transport someone in a completely unique new way, there is nothing like it. Virtual reality makes otherwise prohibitive experiences accessible. With VR, I can travel to far-flung places, go back in time, or into the future. On a more practical level, I can offer a ‘try before you buy’ experience for a product that hasn’t launched. VR gives brands the opportunity to make dreams come true, our imaginations are the only limitation.
100% of a user’s attention:The headset needed for VR means you are fully committed to the immersive content. There is no distraction. In a fast-paced world filled with digital noise, this is difficult to achieve.
High sensory impact. Immersive virtual reality tricks the brain into thinking the body is actually in the virtual environment. This is called ‘presence’ and is the true magic of VR. In addition to appealing to our sense of sight and hearing, our sense of movement, balance and body awareness is also affected. All these sensory clues heighten the emotional link with the experience, thereby heightening our memory of it. VR is so powerful it's even been used to help paraplegics walk again.
Virtual Reality, in short, VR is Experience Marketing in a nutshell. virtual reality agency nsocial, or vr agency (virtual reality agency) nsocial, experience the brands' products or services to its customers or potential customers.
2012 born Nsocial, is a global enriched experimental VR Agency who is operating in Lithuania, Czech Republic, Turkey, Uzbekistan, Qatar, Saudi Arabia, Turkish Republic of Northern Cyprus. As Virtual Reality Agency and 360 degree video agency, we develop vr softwares and create vr contents as 360 degree contents in sectors such as Construction and Real Estate, Tourism, Sports, Municipalities and Official Institutions, Factory, Production, Education, Marketing, Retail, Logistics, Energy.
For example, DreamCity Development, the largest construction and real estate company of the country operating in Uzbekistan, combines 360 degree 3D Modeling, 360 degree 3D Animation, VR Gamification, Virtual Reality Gamification, 360 degree video shooting content production and software technologies in its uncompleted project. By using Virtual Reality (VR) technology in sales operations, it can experience and sell the real estate they want to buy to their investors / potential investors in fairs, sales offices, foreign marketing activities, websites, social media marketing, digital marketing activities.
Technically, the term virtual reality is a Customer Experience supported by 360-degree video capture and 3D modeling. We ask "What is Virtual Reality?" We answer the question "technology that feels as if".
Of course, we can not pass without mentioning gamification and Virtual Reality Business Training Simulation. In summary, the Virtual Reality Agency conducts projects with the brands' Human Resources, Learning, Production, Sales, Business Development, Marketing and Corporate Departments. As you can see, Virtual Reality Agency has a wide target audience that can work with almost all departments.
For example, we completed the hr vr project for one of the biggest fashion retailer Defacto. Defacto is operating in 30 countries, has 503 stores, 14.000+ employees. our project aims 360 vr human resources orientation was focusing on the job orientation in new employees who just starts to work in showrooms in different cities and countries.
Main problem was brining the new employees from different countries / cities to the headquarters in Istanbul. This was costly, time spending and reducing the efficiency.
Solution was easy. using vr in human resources. we completed 360 video production of headquarters in Istanbul including all departments. Then we divided the headquarters to the departments. We addded 2D text infographics, explaining who is who, what are the responsibilities of each department. We implemented virtual tour software to the vr production. as a vr agency or vr company, we would be excited to create a brainstorm on projects with you.
with this vr tour software, users will have the total control. vr tour developed for all platforms, webVR, mobileVR and vrheadsets. this means accessable from all platforms. employees can walk and discover the whole headquarters or if they want to experience only their related department, they can select the floor and move directly to the department. meet with managers, read the responsibilities of the department and much more. then we sent vr headsets to each store. employees able to discover their departments, meet with their managers and see the headquarters from their current stores. you can click here to discover the project.
another project was on hr, was employee job training with railways and energy sector. within the gamificaiton scenarios in virtual reality job training, we created some missions as gamification to define the problem. Then follow the instructions and solve the problem. Find the related projects' showcase videos below: